Six All on X landing page concepts — audited, combined and optimised.

Each version uses the same brand system and copy conventions from the print collateral. All five align with the Dental Board of Australia / AHPRA Guidelines for advertising a regulated health service in force from 17 September 2025, use the correct "All on X" / "All on 4" product branding, the real pricing ($19k acrylic / $25k zirconia per jaw) and the real finance stack (Afterpay, Humm, Humm 90, TLC + early super release). Each is built for Google Ads, social and SEO — with schema.org markup, Open Graph, Twitter Cards, and motion/parallax.

Audit scorecard (V1–V5) → V6

Scored on conversion rate (CVR) and lead quality (LQ), 1–10 each.

VersionCVRLQBest for
V1 Authority6.57.5Branded search, trust-first visitors
V2 Information4.06.0Top-of-funnel SEO, retargeting
V3 Quiz BEST LQ8.09.0Google Ads, Meta lead gen
V4 Cost/Finance6.08.5"Cost" keyword intent, filters by price
V5 Process5.07.0Long-tail SEO, nervous prospects
V6 Dual-Path RECOMMENDED8.59.0Primary landing page for all campaigns

Verdict: V3 produced the highest-quality leads via its quiz filter, but lost conversions from visitors who wanted to book directly without a quiz. V1 converted well but asked too little to pre-qualify. V6 combines both in a tabbed hero widget — quiz (default) or direct form — so each visitor picks the path matching their intent. Adds V4's price transparency above the fold to filter budget-shocked visitors, V5's brief journey for reassurance, and V2's warm voice.

Brand system used across all versions

Pulled from the print collateral: navy primary, lime-yellow accent, orange phone CTA, soft pastel section backgrounds, rounded pill buttons, the script "my" / Syne "IMPLANT DENTIST" wordmark. Voice matches the brand's print guide.

Navy #132951 Lime #D9FB4B Orange #F25C26 Light Blue Lavender Mint Type: Outfit + Caveat (logo)
V6 · Dual-Path Flagship · Recommended

The high-conversion, high-quality-lead combination.

Combines V1's inline form, V3's suitability quiz, V4's price transparency, V5's journey reassurance, and V2's warm voice. A single hero with a tabbed dual-path widget lets visitors either take the 90-second suitability quiz or book directly — whichever matches their intent. Maximises CVR and LQ at once.

  • Tabbed hero: "Am I suitable?" quiz (default) + "Book a consultation" form
  • Price visible above fold: From $73/week + acrylic $19k / zirconia $25k
  • Five trust strip, journey, teeth material, finance table, FAQ, full-qualifier final form
  • Consultation copy accurate: 3D imagery is a subsequent paid diagnostics stage, not the free consult
  • Full SEO + schema.org + Open Graph + Twitter Cards + motion
View V6 (Recommended) →
V1 · Authority & Stats

The credible choice.

Trust-forward. Leads with AHPRA registration, team credentials, cumulative procedural volume. Best fit for branded search and "dental implants near me" queries.

  • Hero with split layout + 30-second inline booking form
  • Animated stat counter bar + clinical team
  • Teeth material comparison (acrylic vs zirconia) + 4-step journey
  • Price range $19k–$25k per jaw + 5 payment options
View V1 →
V2 · Treatment Information

The educational read.

Soft, reassuring, information-led. Best fit for top-of-funnel SEO ("what is All on X", "am I a candidate"), retargeting, and Meta audiences.

  • Warm peach/rose hero with drifting blob decoratives
  • "Who may be suitable" trio from the brand print guide
  • 4-step treatment timeline with brand terminology
  • Indicative cost block + finance stack summary
View V2 →
V3 · Suitability Quiz

The lead qualifier.

Best fit for Google Ads (high-intent clicks like "am I suitable for all on 4") and Meta lead ads. The quiz self-disqualifies tyre-kickers before they book.

  • Interactive 5-step quiz with progress bar + "Not ideal" tags
  • Asks about teeth, timeline, budget awareness, state (WA/QLD/VIC/NSW), contact
  • Honest "who may be suitable / where it may not fit" cards
  • Pulsing notification dot + slide-on-hover options
View V3 →
V4 · Cost & Finance

The price-searcher landing page.

Best fit for high-intent searches like "all on 4 cost Australia", "dental implant payment plan", "humm dental". Qualifies leads by being honest about price.

  • From $73/week + $19k–$25k per jaw, above the fold
  • Teeth material comparison table (acrylic vs zirconia)
  • Full finance providers table: Afterpay, Humm, Humm 90, TLC
  • Interactive repayment estimator + early super release panel
View V4 →
V5 · Process & Journey

The "what actually happens" page.

Best fit for SEO long-tail ("all on 4 process", "teeth in a day", "trial smile fitting") and retargeting visitors who've read the cost page but haven't booked yet.

  • Full journey timeline matching the brand print guide
  • Day 1 Surgery / Day 2 Trial Smile Fitting / Day 3 Temporary Teeth / Month 3–6 Final Zirconia
  • 4-week review + 6-month clean + 2-year deep clean long-term maintenance
  • Post-operative information section replacing promissory pain claims
View V5 →

AHPRA compliance changes applied (Sept 2025 guidelines)

  • · Patient testimonials about clinical care removed across all pages (s.133(1)(c) of the National Law). Quote-led "story" panels rewritten as general treatment information.
  • · Comparative superlatives removed — "most trusted", "most experienced", "the team Australia trusts" replaced with factual descriptions.
  • · Curated 5-star review claims removed — replaced with neutral "patient reviews collected, published unedited" framing.
  • · "Specialist" used only where the practitioner holds AHPRA specialist registration. General dentists with implant focus described as such.
  • · Before/after images flagged with consent + variation disclaimer; relabelled "pre-treatment / post-treatment" with a note that outcomes are not predictive.
  • · Pricing claims caveated — "from $87/week" qualified with full credit terms; comparison table reframed as a buyer's checklist (no denigrating other providers); finance calculator labelled as "information only, not a credit offer".
  • · Surgery-day promises softened — "new teeth in one day" replaced with "fixed provisional bridge fitted same day where clinically appropriate".
  • · Risks of treatment disclosed in FAQs and full-width footer block on every page.
  • · "Free consult" replaced with "complimentary consultation" and stripped of urgency/pressure framing.
  • · Standardised AHPRA disclaimer block in the footer of every page referencing the September 2025 guidelines.

Brand copy alignment (from the print guide)

  • · Product branding corrected — "All on X" (brand umbrella) paired with "All on 4" (SEO keyword) throughout. Dropped "All-on-4®" references.
  • · Pricing corrected to $19,000 acrylic / $25,000 zirconia per jaw (was $25k–$35k per arch). Weekly figure recalculated to $73/week.
  • · NSW added — was previously WA/QLD/VIC only. Locations now correctly read WA | QLD | VIC | NSW.
  • · Finance stack rebuilt with specific providers + real limits: Afterpay ($2k, 6–8 wks interest-free), Humm ($20k, 40 mo interest-free), Humm 90 ($50k, interest-free), TLC ($50k, from 8.99% over 60 mo), plus early compassionate super release.
  • · Journey terminology now uses the brand's own language: Trial Smile Fitting (Prototype), Temporary Teeth Fitted, 4-Week Review, Final Zirconia, 6-Month Clean, 2-Year All on X Deep Clean.
  • · Voice aligned to print: hedged ("may", "where clinically appropriate"), compliance-first, uses "patient", "jaw" rather than "arch" in pricing context.
  • · Contact email corrected to enquiries@myimplantdentist.com.au.

SEO, Google Ads & social optimisation

  • · SEO meta — unique title, description, keywords, canonical, robots, geo tags per page. Keyword targeting: "all on 4", "all on x", "all on 4 cost", "dental implant finance", "humm dental", location queries.
  • · Schema.org JSON-LD on every page: Dentist organisation, MedicalProcedure / Service with Offer pricing on V4, FAQPage on V1 + V4, HowTo on V5, Quiz on V3. Helps Google show rich snippets and pricing.
  • · Open Graph + Twitter Cards on every page with 1200×630 image slots — correctly sized for LinkedIn, Facebook, X, WhatsApp link previews.
  • · Google Ads ready — click-to-call tel: link above the fold, 30-second inline booking form on V1, V3 is a purpose-built quiz landing page for high-intent ad traffic, V4 matches "cost" keyword intent with price up front.
  • · Conversion — single primary CTA ("Book a Complimentary Consultation") on every page, sticky mobile CTA + click-to-call, lazy-animated form fields with autocomplete attributes (given-name, tel, email) for faster fill.
  • · Qualifying questions every form asks about tooth situation + state, so Ad-driven leads are pre-filtered before the booking team sees them.
  • · Performance — single-file HTML/CSS/JS (no build step), preconnect to Google Fonts, max-image-preview:large for rich Google results, prefers-reduced-motion respected.

Motion & parallax added (different per version)

  • · Shared: Scroll-triggered fade/lift reveals on every section (Intersection Observer), staggered card entrances, prefers-reduced-motion respected throughout.
  • · V1: Animated stat counters, parallax on price hero, hero card slide-up.
  • · V2: Drifting blob decoratives in hero, parallax on portrait, parallax on story imagery.
  • · V3: Pulsing notification dot on quiz, slide-on-hover quiz options, animated counters in stats.
  • · V4: Shimmering price hero, scale-pulse on calculator output when sliders move, parallax on price card.
  • · V5: Sequential per-row reveal of the surgery-day timeline (cascades down the page), pulsing timeline dots, sequential animated pain bars.